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Be it a new ad format, a policy update, a new platform, a hack or new strategy to test, things never stay still for long in this industry.
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Writing an integrated marketing communications plan involves bringing all the different parts of a marketing plan together into a document that can be used as a guide during the implementation of the plan. As a key part of brand building, an integrated marketing communications plan encompasses all parts of a marketing campaign, from the product's background and description of the target market to print advertising and online promotions, and should offer a well-researched and effective method to get your message about your product or service to your target market at the most effective time and place. The following steps will show you how to write an integrated marketing communications plan.