4. Good writing tells a full story. Good writing roots out opposing viewpoints. As Joe Chernov says , “There’s a name for something with a single point of view: It’s called a press release.” Incorporate multiple perspectives when the issue lends itself to that. At the very least, don’t ignore the fact that other points of view might exist; to do so makes your reader not trust you.
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Mark Twain suggested that you should “Substitute damn every time you’re inclined to write very ; your editor will delete it and the writing will be just as it should be.”